DIRECTV Delivers Exciting Weather Options

If you travel a lot, or even have a long commute, you'll know just how important it is to receive weather alerts that are updated by the minute. If this type of broadcasting is important to you, you need DIRECTV. Now if you subscribe to DIRECTV’s interactive programming, you get up to speed weather information from The Weather Channel® (TWC). New features, like severe weather alerts, weather information that is specific to your zip code, and a “Local on Demand” service, are sure to keep you informed through the DIRECTV ACTIVE™ portal that is just recently designed.

The Executive Vice President of Distribution and Business Affairs and General Counsel for the Weather Channel, Becky Powhatan, said, “Working with partners to provide up to the minute localized weather content through new technologies has been a hallmark of The Weather Channel.” She added, “DIRECTV and its cutting edge applications are a natural fit for TWC, and DIRECTV viewers will reap the benefit, gaining access to the relevant weather information-including severe weather alerts-on TWC during 'Local on the 8s,' 'Local On Demand,' or through the DIRECTV ACTIVE portal.”

The “ Local on the 8s” application let's you view zip code specific weather options, six times each hour, at ten minute segments, for example, at 1:08, 1:18, etc. You can also save five zip codes as favorites, while still watching live TWC programming. This programming is all on top of other amazing features, like Alert Ticker, and DIRECTV ACTIVE™.

Executive Vice President of DIRECTV Entertainment, Eric Shanks, said, “DIRECTV has made a commitment to our customers to help them be better prepared for a weather emergency.” He added, “Providing this new alert product plus the ability to pull up a variety of local on demand weather information from The Weather Channel are ways we hope to deliver on that commitment.” Now you can experience it for yourself, when you choose DIRECTV.