DIRECTV and AT&T Form Partnership

On January 31, AT&T’s previous agreement with DISH Network expired, allowing a new partnership to form with DIRECTV. Under this new agreement, customers who utilize both AT&T and DIRECTV’s services will be rewarded with monthly discounts. In addition to the above mentioned incentives, AT&T is also looking for alternative ways to incorporate DIRECTV’s programming with TVs, PCs and other wireless devices.

“Consumers today are looking for TV programming, features and equipment that enhance their entertainment experience, at a great price and as part of a complete, integrated bundle of services,” said AT&T’s Vice President of Video Services, Jeff Weber, “by combining the strengths of our companies, we’re well-positioned to grow our subscriber base and build the foundation for future innovative features and integrated services.”

AT&T’s former partnership with DISH Network was dropped in favor of DIRECTV, which services seventeen million customers in twenty-two states. As a part of their “AT&T Advanced TV” video portfolio, AT&T will resell DIRECTV services. DIRECTV services start at $29.99 per month, and customers who bundle multiple services through AT&T can earn additional discounts. Those who were customers of both companies prior to the partnership can contact AT&T to request the discount.

"Our agreement with AT&T will provide endless opportunities to thrill consumers with an amazing suite of bundled entertainment and communications services at home and on the go," said Paul Guyardo, DIRECTV Chief Sales and Marketing Officer. "The real winners of this agreement will be our joint customers who will enjoy a singular, high-quality experience throughout their entire life cycle."

Both DIRECTV and AT&T have expressed confidence in the co-branded satellite service. In spite of the new agreement, existing DISH Network customers who bundled with AT&T will continue to receive the same service without disruption.