DirecTV Launches 'Somos' Campaign
We all know that that DirecTV holds a special place for its Hispanic audience, as it offers America's best Spanish-language programming solutions with DirecTV Mas. To further ignite passion and inspiration among Latin Americans, DirecTV is launching a new advertising campaign, "Somos." As spokesperson for this ad campaign, Dominican singer Maridalia Hernandez of 4:40 will debut her new single during a showcase in Miami, FL at 6:30 p.m.
"We are looking forward to tonight and Maridalia’s live debut of 'Somos.' It is such a meaningful and inspirational song; one that touches at the very heart of all who arrive and live here, searching for their piece of the American dream," said John de Armas, Vice President of WorldDirect.
The Spanish-speaking population in the United States is steadily growing. DirecTV Mas television packages ensure that America's Hispanic community feel connected to their respective homelands.