Why bars & restaurants need NFL Sunday Ticket from DIRECTV FOR BUSINESS® – a national commercial distributor.

Let’s talk football.

Not the kind where you’re glued to the screen with a wing in one hand and a cold drink in the other (though we fully support that). We’re talking about football as a serious business opportunity—specifically, NFL Sunday Ticket and what it can do for your bottom line.

If you run a bar or restaurant, you already know: football Sundays are prime real estate. But not every place turns that into real revenue. The ones that do? They’ve got the games everyone wants to see. And that’s exactly what NFL Sunday Ticket brings to the table.

We’re here to help you pack your place, grow your regulars, and keep the kitchen (and bar) busy all day long.

More games, more fans, more $$$.

Let’s break it down.

NFL Sunday Ticket gives you every live out-of-market Sunday afternoon game. So while the average place can only show what the local broadcast allows, you can show what they can’t.

And here’s what that does: it brings in fans who would usually stay home, stream on their phone, or drive across town hunting for a spot showing their team. Now they’re coming to you, and bringing their buddies.

Jets fans in Cowboys country? Come on in. Packers fans in South Florida? We’ve got your table. Every team has a loyal crew looking for a place to call home. Let that be your spot.

NFL fans watch more and stay longer.

Football fans don’t leave game day to chance. They plan, Google the best spots, and message the group chat. If they find out your place airs every live out-of-market game, every Sunday, you just became their football HQ.

NFL fans are more likely than other sports fans to stick around for multiple games in one sitting. And with the average NFL game clocking in at over 3 hours, that’s serious dwell time. But let’s be honest—fans don’t just come for one. They come early. They stay late. They make a whole day of it.

Even better? That translates directly into higher checks.

Take a look at the average bar spend per person per hour in the U.S.—you’ll see how quickly it adds up.

Pro tip: Let fans reserve tables with the best screen view for a small fee ($10–$25 deposit credited to their tab), guaranteed seating, priority service, and a team flag or beer bucket included. You’d be surprised how many superfans will pay a little to lock in a good seat.

Serve up the entire game-day experience.

Here’s a little secret: fans talk. If you give them a place that gives them the whole experience, they’ll come back every week—and they’ll bring others with them.

Bars that show NFL games can see sales increases of 30–50% on Sundays compared to non-game days. Big screens. Packed booths. Jerseys everywhere. That energy turns into orders: more wings, more beers, higher tips, more repeat business.

And with tools like DIRECTV’s Sports Bar Finder, fans can search and find your venue when they’re looking for where to watch. Free promotion? Yes, please.

This loyalty goes beyond football season. Fans who make your business their game-day destination are more likely to return during the week or bring friends back for non-sports occasions. You’re not just filling seats—you’re building community.

Give fans a reason to leave the couch.

For fans, getting the games at home isn’t exactly cheap. In 2024, the NFL Sunday Ticket package costs $350+ for residential streaming. That’s a hefty price tag for one person.

That’s why bars and restaurants offering NFL Sunday Ticket and DIRECTV FOR BUSINESS are so valuable. You’re offering the convenience, community, and energy of a true game-day experience, without the financial or technical burden for them: no subscriptions, no tech setup, no need to prepare the house to receive guests, cook, or go grocery shopping, meaning no frustration and no effort. 

And that’s why, even in the age of streaming, fans still go out for NFL Sundays.

If you’re worried about not knowing how to switch games or what fans want, don’t sweat it. When you add any sports package, DIRECTV automatically includes you in the MVP Marketing program, which offers turnkey solutions to build customer awareness and help differentiate your business.

By subscribing to NFL Sunday Ticket, you unlock all the benefits of the program, such as marketing kits, merchandise, schedules, tech support, and more. 

You don’t need to be a football expert—you just need to know that fans want a place to watch their team, and you’re giving them that.

The investment pays off—if you activate it.

Yes, NFL Sunday Ticket has a price. But with the right strategies in place, it’s not a cost—it’s an investment.

There are packages available for bars, restaurants, and venues of all sizes, with options to suit your seating capacity and screen requirements.

Even just 20 extra people per Sunday, each spending $25–$35, can more than cover the monthly investment. And once they’re hooked, they keep coming back week after week—for the whole season, and beyond.

• The Athletic

• Toast POS Restaurant Industry Report

• Statista – U.S. Bar Revenue per Customer

• Technomic Bar Insights

• Technomic, National Restaurant Association