DIRECTV for Bars and Restaurants

Get the benefits of DIRECTV for your bar or restaurant.

In today’s market, providing 5-star service at your bar or restaurant isn’t just about the way you treat your customers. The experience your customers have depends on more r than the food and drinks you serve; it’s also in the atmosphere you create for customers and employees alike. 

So, how can you create an atmosphere that your customers and employees will enjoy? The answer is simple—offer entertainment they can’t resist with DIRECTV for bars and restaurants

With DIRECTV FOR BUSINESS, engage your customers and employees and market your establishment in a way that gets you noticed. Read on to learn more benefits of DIRECTV for restaurants and bars.

DIRECTV FOR BUSINESS brings better sports entertainment

Today, more than 1 million restaurants currently operate in the United States. So if you’re looking to keep a competitive edge, adding sports to your menu should be a no-brainer!

Sports entertainment has always been in DIRECTV’s DNA. From NFL Sunday Ticket to MLB Extra Innings and NBA League Pass, DIRECTV is the go-to for all the best games and sports. Now, with Amazon Prime Video and DIRECTV Thursday Night Football lovers can enjoy pregame, halftime, and post-game coverage in more than 300,000 sports bars and restaurants across the U.S.

Sports are best enjoyed with a crowd and DIRECTV has what you need to become that go-to spot for locals.

People cheer inside a bar as they watch a soccer game.

Increase customer loyalty with DIRECTV FOR BUSINESS

Since so many restaurants provide high-quality food and service, managers need a way to set themselves apart from competitors and appeal to customers. DIRECTV is sure to brighten up your bar or restaurant, making your sports bar’s TVs the go-to for all things entertainment. 

According to Touch Bistro’s recent survey on how diners choose restaurants, 42% of Millennials said entertainment offerings influence their decision to eat somewhere. DIRECTV for restaurants and bars can help your establishment drive traffic during slow times and boost sales of high-margin items, such as appetizers, snacks, and drinks.

Build customer loyalty and increase your business’s reach by giving your customers something to look forward to every visit.

DirecTV MVP Marketing Program Logo

The DIRECTV MVP Marketing Program

Another key way to ensure more people come to your establishment? Improve your marketing. 

The DIRECTV MVP Marketing Program provides you and your business with the necessary tools to promote your bar or restaurant. Make your establishment the place to be for game days with DIRECTV’s premium sports packages for your business.

The DIRECTV MVP Marketing Program includes complimentary POS marketing materials, a customized homepage and sports schedule, and advice from industry experts and business owners. All you need to do is create an account, order your merchandise, and get ready to promote your business.

 Retain your current employees with DIRECTV FOR BUSINESS

Showing your current employees that they are appreciated is more important than ever. According to the National Restaurant Association’s May 2022 tracking survey, 58% of operators said recruiting and retaining employees is the top challenge currently facing their business.

When looking to overcome that challenge, having a break room that promotes relaxation is a great place to start. A standard break room should have basic kitchen appliances such as a fridge, microwave, and sink as well as silverware, couches, tables, and chairs. 

But, if you want to show extra appreciation for your hardworking employees, offering TV entertainment is a great idea. Grab their attention and keep it by adding a DIRECTV plan to the break room. DIRECTV packages for business give your employees access to live-action sporting events, breaking news events, local programs, and much more—allowing your establishment to stand apart from the competition.

 

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How Loyal Are NFL Fans?

Our latest survey was a deep dive into NFL fans' loyalty to their team.

Big Business, Big Money, Big Loyalty

The National Football League (NFL) is in the business of providing a competitive and entertaining experience on the football field for fans to tune in to every week. Each NFL team puts together a roster to make that happen, in hopes to get people in the stadium and eyes on their brand. NFL teams employ both high-speed athletes and hard-working marketing teams with one combined goal: score touchdowns on the field while making gains off the field.

How Loyal Are NFL Fans?

Methodology

We surveyed 2,000 Americans to look at their NFL team loyalty using Pollfish, a market research software that gathers real-time quality survey responses.

Hard-Hitting Findings

 

  • Love to Hate to Love — It’s no surprise that the most popular player in the NFL is also one of the most hated—Tom Brady. Fans switched jerseys when Brady switched teams back in 2020 from the Patriots to the Buccaneers. And while some New England fans were heartbroken by the 20+ year veteran’s decision, they now had someone to root against (or for) down in Tampa Bay. Although Brady was the most popular player, he never played for the most popular NFL team. Dubbed “America’s Team,” the Dallas Cowboys are the most popular NFL team. Whether you love them or hate them, they still garner the most attention on primetime television, having the all-time record for most appearances on Monday Night Football.
  • Loyal to the Core — 43% of respondents said they would never switch teams, even if their team moved to another city. That would explain why Raiders fans don’t mind taking the trek from Oakland to Las Vegas to watch their team collide with their opponents. 73% of respondents said they would still watch their games on TV even if their favorite NFL team moved to a different town. Maybe loyalty lies in friendships, considering 32% of our respondents said they support the team they do because of their friends—that’s more influential than their parents or partners.
  • If football is not on my TV, so help me!” — Not everyone can watch football in person. That’s why people love tuning into their favorite NFL teams from the comfort of their couch or favorite sports bar. Sunday isn’t the only day NFL fans can get a glimpse of football since it’s expanded to Mondays, Thursdays, and occasional Saturdays. This would explain why 49% of respondents say they watch multiple games in a week. And when the Big Game is on, 69% of people are willing to miss major life events to watch the Super Bowl, including a funeral of a loved one, the birth of their child, or their own wedding! We wouldn’t recommend that.

 

More Money, More Merchandise — From caps to jerseys to pajamas, you can rep your team any way you’d like, but it doesn’t come cheap. A jersey can run you an average of $130 while a pair of team socks can cost around 20 bucks. In the past year, 74% of respondents estimated they spent no more than $300 on team merchandise. On the other side of the spectrum, only 6% of respondents spent more than $500.

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